We Are Randox | Marketing Placement Student Thomas Adams on his year at Randox
It’s that time of year again at Randox when we must say a fond farewell to our placement students as they leave to embark on their final year of study at university. We’re proud to be a key employer of placement students in Northern Ireland, having welcomed a huge 50 students through our doors last year, and are always enthusiastic to see students grow and develop during their time with us.
One such placement student who has this month come to the end of his 50-week placement with us is Thomas Adams, a marketing student at Ulster University.
Thomas joined the Randox Food Diagnostics team in September 2017 as a Placement Marketing Executive. We caught up with him to hear all about his placement year with Randox.
Thomas, why did you want to forge a career in marketing?
I’ve always been a creative person. I remember taking note of advertisements on billboards and on the TV and thinking that creating something like that would be my dream job. Marketing specifically appealed to me because you can incorporate the creativity of advertising while also interacting with the public and assisting sales teams. Variety is the spice of life after all!
How would you describe yourself in three words?
Creative, confident and chatty.
I’ve always known Randox as an NI-based global leader in diagnostics, particularly because I studied science at A-level and Randox would have been mentioned from time to time. Marketing at Randox, in particular, really appealed to me because of the scale of the company and all its divisions. I was enthusiastic to gain marketing experience in this high-calibre global company right on my doorstep.
Describe a typical day as a placement marketing executive.
When I come to work in the morning the first thing I do is check all emails and enquiries that have come in overnight to our Customer Relationship Management system and send out new enquiries to sales people stationed across the world. The Randox Food Diagnostics division has customers throughout the globe and there are many international queries that will come in throughout the night because of the different time zones.
The rest of my day is focussed on wine – and no, it’s not what you think!
I manage the marketing activities of the wine testing division of Randox Food Diagnostics. We’re working behind the scenes when you are enjoying a glass of wine with your meal, as have developed a range of high quality analysers and wine testing reagents which aid the wine industry. Quality is at the heart of what we do and we want to ensure the quality of your wine.
I spend much of my time creating fresh and exciting content for our website and social media channels. This could range from information on our wine testing kits, to current news stories in the wine industry.
I also manage the translation of this material into the languages of the various countries around the world in which Randox Food Diagnostics operate. I also take enquiries from our sales team for any new promotional material or market research they require to increase their sales.
How did you come to manage the marketing for the wine division of Randox Food Diagnostics?
When I first started, I was mentored by my team leader who gave me certain tasks specifically in the wine sector, and trained me up on everything I needed to know – helping to ease me in to what was for me, my first full-time job.
After three months, the wine division was then given to me to manage. This meant that I was in control of all marketing campaigns, materials and events for the wine sector. It was so exciting to be given this opportunity and I was delighted to hear that I was doing well, that my team leader was pleased with my progress and that he felt I could be entrusted with the division.
New wine tests need new advertising campaigns and market research and I was delighted to oversee this, as I was able to unleash my creative side in presenting my ideas to the rest of the team. I had to come up with the campaign strapline, the artwork, and the social media strategy, and make decisions about what advertising vehicles were best suited to our target audience – whether it be television, magazines, online or outdoor.
I also had the responsibility of staying up-to-date with the industry’s current market trends while organising our presence at wine events and conferences, such as ‘Unified’ in the U.S. I have found the experience of managing all the different activities of an entire marketing division incredibly insightful and rewarding.
How have you found your placement year at Randox?
I have found my placement year very enjoyable. I never felt like just a placement student – I was made to feel like an integrated part of the team from day one. Everyone is so helpful as well. It doesn’t matter if you’ve been here for twenty years or two weeks, anyone you ask will be willing to help you with whatever you need.
I have also really enjoyed the opportunity to travel while at Randox. I particularly enjoyed going to Lancaster in Pennsylvania, to see American marketing first-hand at the Eastern Winery Expo. I was involved in all aspects of the event’s management – booking the event, designing the booth, creating the promotional material and shipping it all across to America. It was fantastic to see all my hard work pay off at the event and to be able to chat to our U.S. customers face-to-face.
What is the best thing about Randox?
Definitely my colleagues. Everyone is so friendly and it didn’t take long to settle in at all. I’ve really enjoyed playing Randox football after work on a Monday night in Crumlin too as it gives you the opportunity to get to know people from the other Randox sites while having a friendly kickaround.
What has been the most challenging aspect of your time at Randox?
When I first arrived, I had a general overview of what Randox does and of some of its products, but I didn’t know anything about the company’s patented Biochip Array Technology. I had to quickly get my head around it and learn all about Randox biochips because it’s this innovative technology that Randox Food Diagnostics uses to stay ahead of competitors in the market.
Although initially challenging, I have enjoyed throwing myself in to this learning experience and turning what was once a negative in to a massive positive – I’m now as up-to-date on the newest technology as I possibly could be and that makes for the best marketing campaigns and promotional material. It’s been great for my own personal development to get stuck in to an entirely new area of science and to see my progress from the beginning of the year until now.
I’m a big believer of the importance of always learning and trying something new.
What do you do when not in the office?
I like playing sports, such as football. I’m also a keen cycler. My parents have always been in to cycling so I guess you could say its in the blood. In July I went to Fort William in Scotland for a week of mountain-biking. I love the thrill and the adrenalin rush!
What are your goals for the future?
I would like to secure a marketing role in a globally successful company like Randox, although I wouldn’t say for sure that I’ll always be in marketing as I wouldn’t mind branching out in to forecasting or sales. Fortunately, at Randox you have the flexibility to try a new role if you feel you’d like to expand your skillset. The careers team are really open to people moving about until they find their niche. That’s why the Graduate Programme is so great – you are able to rotate throughout different departments until you find the perfect role for you – one which you are passionate about.
Personally, one of my aims for the future is to travel more. I’d like to venture off the beaten track and see some of the more unexplored areas of the world such as Asia, the Arctic or areas of South America.
But for now, it’s time to get my head back into the books for my final year of studies at university. Wish me luck!
We wish Thomas, like all our placement students, all the best for the future as they head back to university. We look forward to following your budding career in marketing.
For more information on placements at Randox, please contact firstname.lastname@example.org for more information.
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