At Randox we take pride in the high calibre of placement students we have as part of our team.
Not only do our students develop their business knowledge and acumen while they work here, they also grow personally during their year with us.
The acquisition of skills including time management, problem-solving and professional conduct goes hand-in-hand with the development of confidence, self-esteem and assertiveness.
And just as our students benefit from their times spent with us, so too do we as a modern and innovative healthcare company benefit from the fresh perspectives and forward-thinking ideas our students bring to Randox.
These students make real and valued contributions to our global organisation, and no one seems to demonstrate this better than our Business Placement Student of the Year 2015-2016, Meghan Semple.
Meghan joined Team Randox in September 2015 as a Marketing Placement Student from Ulster University Business School.
Fast forward just over a year, and Meghan has received a Highly Commended Marketing Award from The Ulster University Business School, at the Excellence in Placement Awards, as recognition of the contributions she has made to Randox!
Speaking at the Excellence in Placement Awards, she explained why.
“When I joined Randox last year I was appointed a Marketing role in the RX Series, which are Randox’s range of clinical chemistry analysers.
“For the first few weeks in my new role I spent time getting to know the brand, and making sure to gain an in-depth understanding of its key communication channels and messages.
“The RX Series was already present online in the form of a website, social media platforms, and through various mail campaigns. However, I identified the company’s potential for higher engagement and better recognition as a leading technology brand, by conducting some competitor analysis and thoroughly researching our own perception amongst our target audience.
“This resulted in an opportunity to present a content marketing strategy to Marketing Management. This included strict guidelines to ensure consistency through all graphics, language used and tone of voice. I also managed the implementation of this content marketing strategy via mail-campaigns, social platforms, web pages, insightful clinical market articles and whitepapers.
“In November 2015 my strategy was implemented, increasing online engagement by a staggering 1,200%. We also increased our web traffic by 256.91%. By quarter 3 of 2016, 100% of RX sales to distributors and end-users came from my Digital Marketing campaign.
“My work within the RX Series holistically changed the face of the brand, and for my efforts I was awarded the Pinnacle Business Placement Student of the Year award from Randox.”
Eamon Lenehan, Global Marketing Manager from Randox, commented;
“The effect Meghan had on the RX Series business is extremely impressive given the short time she was with us. Her input in to our online presence cannot be underestimated and her dedication to increasing our band awareness has had a considerable impact on the Randox brand.
Our digital presence has never been stronger, and that is thanks to Meghan. Her creation of creative and original content as well as her collaboration across all channels has truly injected a new lease of life in to the RX Series and subsequently in to the Randox brand as a whole.”
We are extremely grateful to Meghan for all her hard work during her placement year at Randox and are equally proud of her achievements at the Ulster University Business School Excellence in Placement Awards.
The positive changes seen throughout the company are testament to the value of student placements and we are proud to be a key student employer within Northern Ireland. In fact, this year, we had our largest ever intake on our placement and graduate programmes, with 71 new team members having started work with us in September.
And it’s easy to see why so many students and graduates choose to come to Randox.
“There is only so much you can learn within the walls of your university classroom. What’s most important is putting that knowledge and learning in to practice in a work environment. When I started Randox I had 2 years of university studies under my belt, but I still hadn’t decided what area of marketing I wanted to go into.
“From working in Randox I have found my passion. The team there were so supportive – their trust and encouragement is what enabled me to get so involved in the company’s digital marketing activities.
“With their guidance I was truly able to make a huge impact within the RX Series brand and I felt as much a part of the team as the full-time members of staff.
“I would highly recommend taking a placement year with Randox. There is no better way to learn how a global organisation operates than to work in one, and I am confident that my time there will help me secure a full-time job when I graduate. If I could do my year with Randox all over again, then I would!”
Congratulations Meghan, we’re delighted to have been able to join you at your awards ceremony yesterday!
For more information about the Excellence in Placement Awards, or about placement opportunities at Randox, please contact firstname.lastname@example.org
Make sure to follow Randox on Facebook, Twitter and Instagram to stay up-to-date with the hashtag #WeAreRandox for more stories about the amazing team we have here!
Pictured at the Ulster University Business School Excellence in Placement Awards are;
(L-R) Randox Global Marketing Manager Eamon Lenehan, Randox Business Placement Student of the Year Meghan Semple and Randox Human Resources Officer Jolene Jamison.